40. SEO for Small Business

If you are looking for a way to increase your exposure on the internet while bringing your search engine rankings up, you may benefit from SEO (search engine optimization) articles. Small businesses often do not have the same funds to hand over to marketing companies to write their SEO materials, so here are some suggestions on how to do it yourself. Step One: Choose a keyword or keyword phrase that you know your ideal client will use as search terms. If you sell discount red widgets, try that phrase. Step Two: Write a short informative article on the discount red widget and use the exact keyword phrase around 4% of the time. If you use it less you may not make it into the top search results, and more than that may get you booted--search engines are smart. Step Three: Post the article on your website. Try to put it on the first page so that the search engines will not have to dig into your content to find the keywords. Step Four: Rinse and repeat. In fact, you can write articles for other websites on the history of widgets, why blue widgets won’t work for some applications, and other informative pieces. Offer them to other related websites for free in exchange for a link to your site. These steps are designed to help you create your own short SEO articles. If you can string a simple sentence together, you can do it yourself and save money on marketing.